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Tasting Lincolnshire!

MD Paul Baker’s experience of tourism and food & drink marketing – dating back to his time as research manager with Highlands and Islands Enterprise in the early 1990s – helped win an interesting contract to evaluate the Tastes of Lincolnshire food and drink brand in the Summer of 2008. In fact Vector were joined by Paul’s former colleague at HIE Stewart Miller – a food and drink marketing specialist – and Chris King of the Research Solution – a tourism specialist. The team evaluated the TOL brand performance and identified the value of local food and drink as part of the tourism offer.


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