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Vector Corporate Innovation

Informing Corporate Development

Vector has adopted an innovative approach in its approaches to work with corporate clients relating to more strategic development. Businesses and organisations have benefited in a much more direct way than with more shallow conventional studies – for instance relying on discursive focus groups. >


These projects have informed corporate decision making which is both “impactful” and also leads to a more efficient channelling of resources.

Fortunately we have benefited from the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.

If you want to join this group, contact us

Segmentation of Business to Business Markets

Vector undertook a market study to investigate the demand for e-assessment products in education and training sectors across the UK. The case studies of state and independent schools (including new status specialist schools), FE Colleges , training providers and community agencies led to a qualitative segmentation which has underpinned marketing strategy.

More and more companies and organisations are adopting a segmented approach to marketing – and Vector has undertaken a range of work in this field with consumer and social markets.

Examples have included:

  • Potential student markets - using collage
  • Middle & high income public transport usage - also using collage and acompanied trips
  • Redundant employees - to identify divergent attitudes to intervention
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