Vector has adopted an innovative approach in its approaches to work with corporate clients relating to more strategic development. Businesses and organisations have benefited in a much more direct way than with more shallow conventional studies – for instance relying on discursive focus groups. –>
These projects have informed corporate decision making which is both “impactful” and also leads to a more efficient channelling of resources.
Fortunately we have benefited from the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.
(1) Segmentation of Business to Business Markets More and more companies and public sector organisations are developing segmented approaches to marketing – and Vector has adapted its segmentation to business customers – informing marketing planning.. read more
(2) Longitudinal evaluations Our case study approaches – engaging with individuals or tracking developments – have illuminated evaluations relating to a whole range of issues from new enterprise services, planning regimes and public services for BME groups. read more
(3) Advertising and Marketing
As well as extensive experience in conventional marketing approaches and advertising research, our understanding of harder to access groups and development of specific techniques to address their needs has generated highly pertinent intelligence. read more
Vector Corporate Innovation
