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Vector Consumer Innovation

Understanding markets and social consumers

Our projects usually have two common themes:

  • They provided findings which are deeper - and in some instances different to – the outputs from conventional approaches
  • They are based upon gaining a deeper understanding of the demand for services – by actually engaging much more fully with people in order to understand their behaviour and motivations.

The Vector portfolio includes the facing innovative approaches in researching consumers and citizens >

These projects provide a “warts-and-all” detailed understanding of consumer or public demand for products/services. Fortunately we have won the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.

If you want to join this group, contact us

Public Information and Communication Testing

Vector has designed a variety of  task-based “tests” which appraise information and communication systems  - often backed by qualitative accompaniments which provide a depth of behavioural understanding.

Our analysis of communication “performance” is often based upon our model of user interface which follows a de-constructed approach :




Identification of purpose of medium


Recognition of how to use the medium as laid out/”how it works”


Process of using the medium


Identification of outcome


Final checks

Vector’s approaches have explored communication themes as diverse as transport information interpretation, arts leaflet design, IT Open Source desktop design, and a range of advertising and marketing media.

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