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Vector Consumer Innovation

Understanding markets and social consumers

Our projects usually have two common themes:

  • They provided findings which are deeper - and in some instances different to – the outputs from conventional approaches
  • They are based upon gaining a deeper understanding of the demand for services – by actually engaging much more fully with people in order to understand their behaviour and motivations.

The Vector portfolio includes the facing innovative approaches in researching consumers and citizens >


These projects provide a “warts-and-all” detailed understanding of consumer or public demand for products/services. Fortunately we have won the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.

If you want to join this group, contact us

Interactive Public Consultation

Vector has designed various interactive consultations. One popular method has involved the allocation to respondents of a  “budget” in the form of a fixed number of notes or counters. Respondents pass through an illustrated exhibition and might be presented with broad options (e.g. traffic measures/childrens’ facilities/environmental measures on an estate) – and also options within each grouping. The notional money is then allocated by the respondent  - who is making a “real-world” prioritisation.

The respondent can either be accompanied through the tasks or asked to self-complete a form explaining their choices.

Vector has delivered such consultation packages in a range of settings relating to environmental, transport, youth and community or planning issues.  The images also show examples of various delivery including basic display board approaches and more interactive audio-visual techniques.

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