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Vector Consumer Innovation

Understanding markets and social consumers

Our projects usually have two common themes:

  • They provided findings which are deeper - and in some instances different to – the outputs from conventional approaches
  • They are based upon gaining a deeper understanding of the demand for services – by actually engaging much more fully with people in order to understand their behaviour and motivations.

The Vector portfolio includes the facing innovative approaches in researching consumers and citizens >


These projects provide a “warts-and-all” detailed understanding of consumer or public demand for products/services. Fortunately we have won the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.

If you want to join this group, contact us

(1)  Projective techniques
Vector has used projective techniques to better inform clients of consumer demand characteristics - in a range of innovative settings.
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(2) Interactive public consultation
Vector has designed a range of consultation events and exhibitions which have informed decision making in a much more objective way than basic "presentation and comment " consultation.
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(3) Public information testing
Vector has designed a variety of task-based “tests” often using a de-constructed model which appraises information and communication systems in a logical and sequential manner.
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(4) Accompaniments and dynamic exercises
Vector has adopted accompaniments and longer term dynamic qualitative work in several arenas. This is particularly useful in understanding barriers to take up of services – where focus groups can be an unreliable source of information and a poor predictor of behaviour.
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(5) Segmentation
Vector Research has pioneered the use of segmentation in social markets which is one of the keys to future growth in public and social sector markets.
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