They provided findings which are deeper - and in some instances different to – the outputs from conventional approaches
They are based upon gaining a deeper understanding of the demand for services – by actually engaging much more fully with people in order to understand their behaviour and motivations.
The Vector portfolio includes the facing innovative approaches in researching consumers and citizens –>
These projects provide a “warts-and-all” detailed understanding of consumer or public demand for products/services. Fortunately we have won the support of a core of clients who seek truly objective and actionable findings to meet the challenges of social change in the UK.
(1) Projective techniques Vector has used projective techniques to better inform clients of consumer demand characteristics - in a range of innovative settings. read more
(2) Interactive public consultation Vector has designed a range of consultation events and exhibitions which have informed decision making in a much more objective way than basic "presentation and comment " consultation. read more
(3) Public information testing Vector has designed a variety of task-based “tests” often using a de-constructed model which appraises information and communication systems in a logical and sequential manner. read more
(4) Accompaniments and dynamic exercises Vector has adopted accompaniments and longer term dynamic qualitative work in several arenas. This is particularly useful in understanding barriers to take up of services – where focus groups can be an unreliable source of information and a poor predictor of behaviour. read more
(5) Segmentation Vector Research has pioneered the use of segmentation in social markets which is one of the keys to future growth in public and social sector markets. read more